I'm testing a theory that Victor Fleming's masterpiece "The Wizard of Oz" is so woven into popular culture that someone or something makes reference to it at least once every day. It comes up in conversations, songs, TV shows, ads, other films, colloquial saying, etc. For one year I'll be updating this blog each time Oz comes up. Check back daily to see if the theory holds water, or melts in it. (And try it yourself. You'll start to notice Oz everywhere, I promise.)

Saturday, March 22, 2008

"I Lost on Jeopardy"

My wife and I have gotten into the habit of recording Jeopardy on our DVR and watching it when we're eating meals or bumming around. Today we were watching Thursday's show and one of the "answers" made reference to The Wizard of Oz. I accidentally deleted the show before I could transcribe the answer here. My bad.

p.s. Remember Ken Jennings. That guy won $2.5 million on Jeopardy. Amazing.

Friday, March 21, 2008

there will be oz

There was an Oz reference today at work, but it's one of those randomly difficult to explain ones. Suffice it to say, I asked a coworker:

"So what do you think we're going for with this?"

And she responded.

"I don't know ... like a Wizard of Oz thing?"

It wasn't what we were going for, but it was a reference none the less.

Wednesday, March 19, 2008

my boss on the Oz tip

My group has been very busy at work lately. I have a really good boss, and this morning she brought in bagels to thank us for our hard work. In her email letting us know about the bagels, she listed off a bunch a projects that were keeping us so busy, and she did so like this: "Project 1, Project 2, Project 3 ... Oh my!"

It was nice little Oz reference.

(She actually named what the three projects were, but I didn't think it'd be a good idea to post their official titles here.)

Saturday, March 15, 2008


Two days in a row. Saw a brand new commercial for "Wicked" in Chicago. Boy, it looks iffy, to say the least.

The commercial opens with the Good Witch (presumably) singing about being popular. It gave me chills. Not the good kind.

Has anyone seen it? Is it as bad as I think?

Friday, March 14, 2008

i told ya so! i told ya so!

So yesterday I predicted a fresh crop of Oz references. It was in the air.

Check out this Netflix ad that just popped up on MSN's homepage today. (Or at least I noticed it for the first time today.)

That's a good start!

Thursday, March 13, 2008

a prediction

Okay. So 2008 started off with a tornado-like whirlwind of Oz references. I really thought they were just gonna keep coming and coming. I thought by March I'd have taken this blog public, have a team of writers working around the clock to update it while I relaxed on a beach in the Cayman Islands.

Alas, the Oz references have recoiled like a frightened turtle. My Board of Trustee now tell me they don't see an IPO on the horizon.

But something is in the air. Maybe it's spring (on the heels of a downright miserable Chicago winter). Maybe it's just life in general. But I feel a change coming. I feel like the sky is going to open up and a deluge of Oz references will come crashing down.

I feel it. So let's see what happens.

Saturday, March 8, 2008


It's been way too long since I've had a good Oz reference. It's too bad. Unfortunately I have to use too weak ones today: a Wicked commercial on the radio and a Wizard of Oz magnet I saw at Target.

I know: weak.